Hyundai Motor’s Re:Style 2021 fashion line has been launched. The collection was created in partnership with fashion brands L’Eclaireur, and Boontheshop. It consists of 12 pieces made with recycled wearable materials taken from vehicles. Re:Style is celebrating upcycling and ecofriendly fashion for the third consecutive year.
This collection includes track jackets, sweatshirts and zip-up hoodies. It is limited in quantity and only available in a few sizes. The online shops will be open for four weeks from October 14 to 28, and then for two weeks until November 10.
These materials were re-purposed from old items like seatbelts and airbags. They are also made with eco-friendly materials. “We hope that this project will serve as a focal point to young customers around the world to understand the effects of manufacturing leftover materials and how we can creatively reutilize them,” said Thomas Schemera (global chief marketing officer, customer experience division head at Hyundai Motor Company).
Hyundai Motor will invest the proceeds in sustainable projects. An online video featuring celebrities and other influencers promoted the collection. The video featured Re:Style products and aims to highlight the campaign’s philosophy.
Michael Hadida CEO of L’Eclaireur stated that “as a company responsible for fashion distribution, we have always been concerned about the impact of discarded clothes materials on our planet Earth.” We hope to create a sustainable cycle by reusing worn pieces from automobile manufacturing, and by channeling the profits into other projects. This will help us to save our planet.
Hyundai has committed to several projects to make it more sustainable. Hyundai declared that it aimed to be net-zero carbon emissions by 2045 at the 2021 IAA Mobility conference. Hyundai launched the IONIQ 5 and its new Hyundai Electric Global Module Platform to promote its commitment to electric vehicles. Re:Style also incorporates the recycled fibres from the IONIQ 5.