Consumers are drawn to colour and SS22 was filled with new palettes that reflected the renewed optimism. The season’s positive mood was captured through soft eco influences, gender-fluid nostalgia, and bright combinations that ooze with optimism.
Trendstop gives our readers a glimpse at the most important women’swear colours that will be on the Spring Summer 2022 catwalks.
Dry Leaf combines vintage influences with eco-friendly outlooks. It is a beautiful, natural shade that illustrates the importance and beauty of colour transseasonality. Dry Leaf is a new, timeless, yet innovative shade of green that appeals to consumers’ desire for versatility and longevity. It also encompasses both masculine and feminine traits. The colour reflects the cultural and mindset shifts that are taking place across the globe.
Boyhood Blues are shades that were worn by boys as children. They offer a playful take on a classic color with a hint of nostalgia. Traditional masculine tones are being adopted by womenswear. This is a sign of gender-neutral dressing. Bright spring-like colors that work well in Fall will be able to transcend seasons as trends move slower and transeasonality becomes more important.
SS22’s key colour group is playful Optimism. Its heightened sense for colour expression reflects the joy consumers feel as they gain more positive outlooks about the future. Although the colours are vibrant, there is still an excellent level of intelligence and creativity that goes into choosing the right colour combination. The palette is playful, but it does not detract from the original artfulness of the designs.
Trendstop.com, one of the most respected trend forecasting agencies worldwide for creative professionals and fashion designers, is renowned for its accurate trend analysis and forecasts for H&M, Primark, Forever 21, Zalando, Geox, Evisu, Hugo Boss, L’Oreal, and MTV.