American retailer Neiman Marcus launched Re-Introduce Yourself as part of its fall campaign. Hypebeast has collaborated with Neiman Marcus to create a virtual shoppable showroom that features exclusive footwear from 11 luxury brands.
You can click through the exhibit to see a profile of the shoe. This includes information about the design details and special features. A QR code can also be used to take you to the product page from your smartphone. The e-commerce platform was created by the streetwear retailer and streetwear platform as a way of transforming remote shopping. It also runs alongside their additional campaign collaboration.
The showroom features eleven brands, each with their own unique styles, such as Alexander McQueen and Balenciaga and Balmain, Christian Louboutin or Dolce & Gabbana, Givenchy, Maison Margiela and Moncler, Off White, Versace, Giuseppe Zanotti.
“We are seeing extraordinary growth in our luxury businesses overall, with men’s being one of the standout segments. Neiman Marcus continues its focus on creating magic and experiences for its customers with unique experiences and products,” Lana Todorovich (president and chief merchandising officers of Neiman Marcus) stated in a statement.
She said, “This is an exciting opportunity for Neiman Marcus & Hypebeast. It’s allowed us reimagine the future of eCommerce while offering the best of both the worlds and access to our top luxury brand who have created exclusive shoes for our customers.”
The Hypebeast platform launched the 11 styles simultaneously. They were also available through Neiman Marcus’ website and in physical stores. Similar content was also distributed through the social media channels of both companies to reach the appropriate consumer.
Todorovich stated that online luxury retail is growing and customers are looking for retail theater outside of traditional retail interactions. “As the luxury retail space changes, so does our strategy as multi-channel luxury retailer. We want to offer the best experience in our physical, virtual, and remote selling environments. As a forward-thinking partner, Hypebeast is an exciting choice to help us explore the future integrated luxury retail at Neiman Marcus.”