manager_1 Fabletics has evolved from being a fitness company that specialized in activewear to a lifestyle company that offers a complete wardrobe for versatile living.
The new active wear capsule “Any-Wear” aims to provide performance-ready styles that can be worn in all aspects of life. It targets today’s hybrid lifestyle, whether you are at work, at home, or out with friends.
The 18-piece debut collection features sets, coordinates, separates, and a new, versatile midi dress. It uses cool tones and fabrics like vegan leather, cloud seamless, and fits-perfect Ponte. These fabrics can be mixed and matched to make a variety looks.
Fabletics explains that the core of the category is the emphasis on “mixing polished and performance fabrics for an elegant look, while still maintaining the fit and feeling that our customers love,”
The 24/7 pant is a dressier version of the pant. It comes in a slim and flared style. The seamless midi dress pairs comfort with a sweater.
Two vegan leather pants are available in a trendy style: a high waisted legging and a pant. The sleek knit pant is also available in three styles.
Jennifer Chevchek is vice president of women’s design at Fabletics. She stated in a statement that Fabletics is always on the lookout for innovative ways to adapt to our customers’ changing lifestyles. “We listened to our customers and created the Any-Wear Collection to provide them with a reason to wear Fabletics every day of the week. We are excited to offer performance-ready looks for every occasion as we expand our style collection.”
Fabletics continues to grow its product offerings, including the introduction of its men’s collection in April 2020, expansion of its Lounge category in September 2021 and the recent launch of its Velour line.
Fabletics – Any-Wear collection now available on fabletics.com, and at Fabletics retail locations in the USA and Europe. Available in sizes XXS-4X
