manager_1 Designers, from Pucci to Gap, as well as celebrities like Rihanna, are adopting the beach chic trend for sunny urban days.
Terry towelling, the absorbent towel-like fabric synonymous both with 1950s poolside glamour – thanks to Emilio Pucci – and 1970s Bognor Regis bonhomie – thanks to Butlin’s – is back. You can find it everywhere, from La Veste in Spain to Gap to Balenciaga to lingerie. Rihanna posted a video on Twitter recently wearing lime-green Terry undies.
But terry towelling is just one tiny, practical cog in the broader moment for all things holiday style. According to fashion website The Cut, “Where” is a term that describes city dwellers wearing the clothes of long-distance hikers. What we can call “holidaycore”, however, sees beach kaftans being redesigned for city streets and sun-lounger stripes appearing on dresses and bucket hats. You will find pieces that shout tropical island joys, like crochet tops or basket bags, in UK parks.
