Rowing Blazers, a cult American clothing brand, is opening its first UK store in Seven Dials.
The pop-up is located at 16 Earlham Street and covers 872 square feet. It features a curated product selection from the autumn/winter 2021 collection that includes knitwear, rugby shirts and jackets, as well its rowing blazers.
A selection of nostalgic and humorous jumpers are also available at the store, which is part of Gyles and George’s relaunched 1980s knitwear brand.
Jack Carlson, founder and CEO of Rowing Blazers said that Seven Dials was a vibrant neighborhood. He added, “To be amongst so many like-minded brands in the UK is great for our first physical retail store. We had to be very selective in our search for the right location. Seven Dials mix of premium brands and big-names makes it the perfect place for us.”
“Rowing Blazers was founded on the idea community and serves as a platform to promote causes and movements we believe in. We are thrilled to be working with landlords who fully support our ethos.”
Samantha Bain-Mollison is the retail director at Shaftesbury. She said: “We are thrilled to welcome Rowing Blazers into Seven Dials for its first UK store opening. This international brand joining Seven Dials is a testament to the authentic and eclectic style that Seven Dials has and will enhance our already varied offering leading up to Christmas.”
Rowing Blazers strategically placed Rowing Blazers to enhance Earlham Street’s appeal as a place for contemporary fashion, design, and lifestyle.
Rowing Blazers is now part of Warm and Wonderful, an independent British knitwear brand. They also have a pop-up shop at 55 Monmouth Street, Seven Dials.