Luxury online retailer Mr Porter launched a 31-brand capsule collection called “Go Out” inspired by the outdoors. All profits from sales between October 11 and 31 will go to the retailer’s Health in Mind Fund, which is powered by Movember charity. The “Go Out” capsule features over 350 products from brands such as Patagonia and Snow Peak.
The collection features 39 pieces exclusive to Mr Porter and eight brand new brands, including Helinox, Klattermusen and Norbit by Hiroshi Nazawa.
The capsule is part of a 10-day celebration for Mr Porter Health in Mind & World Mental Health Day. This campaign will be social and content-first and will focus on men’s mental and emotional health, wellness, and friendship. On October 17, the luxury retailer will launch #MrPorterGoOut on its social and editorial channels.
Fiona Firth is Mr Porter’s managing director. She stated in a statement that “Go Out could not be more relevant for this year’s campaign. We celebrate the great outdoors, friendship and all that it means to be human. This is something many of us have longed for and come to love more in recent years. Our goal is to educate, inspire and promote awareness about the challenges men face in today’s busy world. We also want to help them maintain their mental and physical health.”
“Mr Porter Health In Mind is still driving this important conversation through its digital platforms, ongoing partnership with Movember, and with the support from our brands, contributors and global audiences, can we propel change. #MrPorterGoOut supports this by raising vital funds through our capsule collection and direct donations at the Health In Mind Fund. We also create conversations to encourage men to live happier, healthier, and more fulfilling lives. We can make a real difference together.”