Jess Cartner-Morley on Tobacco shade

woman holding her hat

The reason why tobacco is so popular right now (it even has a fancy new name). Tobacco is cool. It’s not the icky, finger-stainy tobacco that can kill you. This kind of tobacco is as trendy as net curtains or rock’n’roll, and it’s as popular as bingo. The colour is what makes tobacco trendy. Darker than camel, lighter than chocolate but not the milky type of coffee.

Tobacco is the new camel. It is minimalistic, stylish, easy to match with most things, and makes clothes seem more expensive than they really are. It is also warmer than camel in spirit and shade. Although I love camel, there is something special about it as a color, like a small fleck of ice in the heart. Although camel can be coloured in a wide range of colors, it looks best with pale skin and fair hair. Camel is a symbol of elegance, where true north can’t help but swing back to the blue-eyed blonde. Tobacco is a different story.

woman holding her hat

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