In collaboration with the United Nations Office for Partnerships (UNOPF) and the PVBLIC Foundation the Conscious Fashion campaign has selected the female social entrepreneurs in fashion to appear in the billboard campaign at New York Fashion Week 2022. Conscious Fashion Campaign highlights women entrepreneurs working in fashion, demonstrating their social and environmental impact through billboards and digital ads. According to the 6th Global Media Monitoring Project women receive only 25% of global news coverage, so the campaign seeks to increase media representation for women social entrepreneurs who transform fashion in order to support the Sustainable Development Goals.
Conscious Fashion Campaign increases visibility for fashion-focused social entrepreneurs. Many of these female entrepreneurs are concerned with the marginalized people who have been harmed by unsustainable fashion industry practices. Conscious Fashion Campaign: New York was the first edition and received more than 100 applications from over 25 countries.
This campaign is part of the Fashion Impact Fund’s key initiative to support women entrepreneurs who are leading educational initiatives to help accelerate the industry’s transition towards an equitable, inclusive, regenerative sector. With a focus on media and knowledge-based learning programs. The Conscious Fashion Campaign will allow these entrepreneurs visibility in media ads on the most popular locations in New York City, including Times Square. This will give them exposure to increase their sustainability solutions. The Advisory Committee selected the women and the organizations they represent based on their support for at least one Sustainable Development Goal, their innovations, solutions or sustainable business practices that have been implemented to improve the industry’s social, economic, and/or environmental impact, as well as their contribution to sustainable fashion development.
The recipients of the first annual Conscious Fashion Campaign are Abhilasha Bahuguna, co-founder of Looms of Ladakh, Ayesha Barenblat, founder and CEO of re/make, Stephanie Benedetto, co-founder and CEO of Queen of Raw, Mariama Camara, founder and CEO of MARIAMA FASHION PRODUCTION, Hilary Jochmans, founder of PoliticallyInFashion, Anyango Mpinga, founder of Free As A Human Foundation, Ngozi Okaro, executive director of Custom Collaborative, Cyndi Rhoades, founder of Worn Again Technologie, Jessica Schreiber, founder and CEO of FABSCRAP, and Carry Somers and Orsola de Castro, co-founders of Fashion Revolution.
Kerry Bannigan, the Fashion Impact Fund’s executive director, stated that “The Conscious Fashion Campaign New York honorees demonstrate us that there are solutions, systems and strategies available to transform the fashion industry into an equitable, inclusive, and regenerative sector.” It is crucial to increase the visibility of women social entrepreneurs who transform fashion, as they provide collective insight into what can be done for sector transformation.
Sergio Fernandez de Cordova (executive chairman of PVBLIC Foundation) stated that it was an honor to support the exhibition of these pioneering women who are changing fashion. The Conscious Fashion Campaign: New York partnership highlights the importance of media in the advancement of the Sustainable Development Goals. Its ability to empower diverse voices of women social entrepreneurs who are changing fashion shows the power of media.
“We are proud that we have joined the Conscious Fashion Campaign to support the inspiring work of these women social entrepreneurs. Lucie Brigham (chief of office, UN Office for Partnerships), stated that they challenge the status quo and bring about positive changes, as well as delivering on the Sustainable Development Goals.”