Balmain hosts a benefit festival to showcase its new collection at PFW SS22

2 women in black coat standing in front of glass wall

Balmain, the French luxury house, hosted its second edition of its Balmain Festival to coincide with Paris Fashion Week. They presented a new collection in this two-night spectacle.

The festival was held at The Seine Musicale, a Paris music venue, and brought together music, fashion, and food in the shape of a festival village. The festival featured limited edition products as well as food from French chefs. Olivier Rousteing, the Maison’s creative director, presented the collection last night in a concert-like setting. Tonight’s 2022 summer collection unveil will take place in the same venue.

concrete building in the middle of calm water

Rousteing’s mission of democratising fashion included a free distribution system that provided tickets to the event. In partnership with AIDS charity (RED), and the Global Fund, 1,200 tickets for the event were made available to people who donated 15 euros to the non-profit. They also received two tickets to attend the event.

Rousteing stated that :” Music is a very important part of my collection. It’s just how I grew up. The two were closely intertwined in my youth. I can’t see one art without the other. Every step we take to develop our collections, from the initial designs to the final filming, is always accompanied with an inspiring soundtrack.”

2 women in black coat standing in front of glass wall

Rousteing anticipated that he would host more than 3,400 guests on the runway during the event. This is a significant increase from the 1,500 tickets for 2019. On the guestlist, he stated that “Reflecting the commitment to democratising, modernising, and modernising fashion industry, we plan more than twice the number members of our Balmain Army, who will take part in the [current] Balmain Festival.”

Tonight’s closing ceremony will see Rousteing unveil her new summer collection, along with a few special guests.

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