Due to “unprecedented” demand, Joor is expanding into bridal.

woman in white wedding dress standing beside green plant

Due to increased demand, Joor’s wholesale management platform has expanded into the bridal sector. This new category will enable bridal retailers and brands access Joor’s wholesale buying, selling and order placement services.

Virtual showrooms can now be created by bridal brands and customized for retailers. They will also have access to real-time data throughout the selling process.

Joor will only be used by dress designers Vivienne Westwood and Elie Saab. Temperley, Maggie Sottero and Temperley are some of the others. Jimmy Choo, a luxury shoe brand, will be joining the line-up.

Joor’s CEO Kristin Savilia stated that Joor is a digital platform that is singularly focused on growing and advancing the wholesale businesses of top global luxury brands and retailers. ‘We are happy that the bridal industry recognizes the value of our platform.”

Joor cited research from The Wedding Report that said that in 2022, “the number of weddings planned will skyrocket” to its highest point in over a decade. This suggests that the industry could boom once more as lockdowns begin to ease.

woman in white wedding dress standing beside green plant

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