manager_1 Watchmaker Timex has entered into a new strategic licensing agreement for luxury brand Judith Leiber Couture. The collaboration will be launched with two limited-edition watches designs, the T80 analog and Q analog. Both models feature the bold, artistic, and fashion-forward touch by Judith Leiber. These limited-edition styles will only be 200 units and include more than 900k Swarovski crystals on watch dials, watches and bracelets in fun colour combinations.
Giorgio Galli, Timex Group’s Creative Designer, has teamed up to Dee Ocleppo Hilfiger, Judith Leiber’s Creative Director, in order to “maintain Judith Leiber Brand’s essence” and ensure that watches and collections are infused with the vibrant aesthetic and modern luxury styling.
Tobias Reiss -Schmidt, chief executive at Timex Group, stated in a statement that “we are proud to strengthen our partnership with Authentic Brands Group” and to add a brand which is a true cultural icon within the fashion world.
“We are looking forward to combining our expertise and luxury watchmaking with the innovative, pop-culture inspired designs the Judith Leiber brand has become so well-known for.”
Dee Ocleppo Hilfiger added, “We’re so thrilled to design and launch a collection with Timex. Watches are timeless and functional, making them the perfect accessory for style.”
“Each watch is transformed through the exceptional craftsmanship, bold colours, and iconic designs that our audience expects from Judith Leiber Couture to be wearable art.”
Timex Group, under the license agreement will be responsible worldwide distribution and production of Judith Leiber Couture-brand watches starting in spring 2022 at Judith Leiber boutiques and select authorised retailers as well as online.
The Timex Group is a global manufacturer and distributor of innovative timepieces. It also produces watches under many well-known brands such as Timex, Adidas and Furla.
