Rhone, the premium brand of athletic apparel for men, has created Nanoprojects, an innovation lab and fashion-forward label. The brand will be known as the performance lifestyle brand.
The brand is well-known for its luxury fabrics and performance technologies. Now, Nanoprojects has been launched by the brand. This line features innovative fabrics and technology.
Nanoprojects was created by Kyle McClure (Rhone founder and chief product officer), and aims to push the creative boundaries and explore cutting-edge designs, materials and techniques as the brand continues to reinvent the wardrobe of tomorrow.
The collection’s inaugural collection includes sophisticated pieces like blazers and trousers, button-down shirts, and outerwear.
The denim wash pant is a key style in the collection. It features a classic chino silhouette with a herringbone jacquard and a contrast stripe that gives it a heritage look. Rhone explains that the indigo dye used on the Italian warp knitting fabric is a great example of innovation. It comes in three wash options. Each pair is hand-finished to make sure that each pair is unique. They will also wear over time, creating a unique patina.
The other pieces include a boxy T shirt in 100 percent cotton interlock, sourced from Japan, a pleated Enzo trouser, with cuffed leg openings and side tabs for a vintage look in a garment dyed Italian warp knit. A Lynn button-down shirt featuring a contrast cutaway collar, cuff, and zig-zag pattern.
Rhone also collaborated with a Tuscany-based mill to make its navy washable wool jacket. The collection also includes a windbreaker made from ultralight ripstop fabric, denim jeans and a Mac coat made with Ventile fabric that was used in Royal Air Force survival suits during World War II.
Nanoprojects’ label is more expensive than Rhone’s core collection. Prices range from 98 US Dollars for the T-shirt up to 595 US Dollars for the Mac coat.