Zara Larsson, a Swedish singer, will host a TikTok concert in partnership with Ellesse Italian sportswear brand. This follows the label’s announcement that the star would also become its brand ambassador.
Larsson will be the brand’s face for its autumn/winter 2021 campaign. Larsson has over six million Spotify streams worldwide. He will also display the brand’s latest collection in digital and physical formats. Ellesse describes the collection as a “refreshing approach in product design”, and it is set in Perugia, Italy.
The singer will host a livestreamed concert on TikTok on October 1. There will also be interactive shopping opportunities. This concert will celebrate Larsson’s latest album, Poster Girl. It will include backdrops that match each song and create an immersive digital experience. As they watch the concert, viewers will have the opportunity to view and buy each item from the new collection.
The partnership will also include a spring/summer 2022 collection. Zara Larsson will co-design the capsule line. This is to continue their cooperation.