The factory is the heart of the new British fashion era

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Designers are sharing the spotlight with the people who make clothes as consumers become more conscious of their environment.

On the factory floor at Pittards in Yeovil, Marta, Gabbie and Gabriella are working together on a new product. They attach strengthening layers to the cylindrical handbag’s leather base, attach a shiny brass zip and handpaint the seams so the raw edges of hide match the lipstick-red color.

Pittards employs more than 150 people and does brisk business in baseball gloves, dog leads and walking boots, but the bag being made today comes with a waiting list and a £350 price tag. The Somerset Love bag was designed by Alice Temperley. It is named after the county it is made. This represents a new trend in British fashion. Models and designers are sharing the spotlight with those who make the clothes, bags, and shoes.

woman holding stick

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