Beyonce’s new collection, which features childrenswear, is truly a family affair. Apart from Glynn Turman who made his ranch available to shoot the campaign, Tina Knowles Lawson, her mom, shared behind-the scenes footage from set when she says that it is her riding a mechanical cow. She also showed off her cowboy hat.
She also posted some background info about what went into setting the scene to capture the Ivy Park lookbook: “That’s me on a horse for the first time in about 25 years. People have said that they thought it was Beyonce. I’m wearing my IVY Park, my cowboy boots and my cowboy hat. I’m also on the ranch of my good friends Glynn Turman and Jo Ann Turman. It was so much fun shooting for IVY PARK!,” She wrote that she loved it in her caption.
Sure enough, Beyonce is dressed in the same denim top with Adidas’s signature stripes and the Ivy Park logo in a different shot, and the mother-daughter duo’s indistinguishable glow is undeniable. Both Beyonce and her mom are wearing the new line well. Check out the video and be ready to shop the collection on August 19th.