Streetwear is gone, but preppy style is back with gusto

woman in black coat standing beside gray concrete statue

Young people are increasingly looking for more formal styles, with hoodies and T-shirts featuring graphic designs so common.

woman in black coat standing beside gray concrete statue

Loafers, blazers, argyle and rugby shirts might sound more like classic boomer wardrobe staples, but with the preppy look back in fashion they are also increasingly likely to be found on 20-somethings this autumn. The Real Real, a luxury resale website, reports that searches for streetwear brands Vetements (25%) and Yeezy (24%), respectively, while searches to find the preppy Ralph Lauren (238%) are up. Depop has seen a 57% increase of searches for “prep” and “preppy” over June. Ralph Lauren searches have increased by 29%.

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