Suni Lee, a gold Olympic medalist from Free People’s activewear brand FP Movement, has partnered with the label to launch a charitable campaign and partnership over the holiday season.
The Team USA gymnast, Troy Mullins, and Toni Breidinger, a professional driver of race cars, will all be part of a variety campaign supporting the brand’s holiday messaging. Girls Inc. will also be partnering with each athlete to share their message of wellness and fitness on their social media channels.
Lee will be responsible for raising awareness about FP Movement’s ongoing one percent donation every day, which was launched in 2016. The label also pledges to donate 100 percent of its proceeds to the organization on Thanksgiving Day.
Activewear brand has a long-standing relationship to the non-profit, supporting its mission to provide girls with mentoring programmes that last a lifetime. These programs are designed to help them overcome economic, social, and gender barriers.
According to a press release, the label’s ultimate goal in this area is to create “a space within the activewear industry that links female professional athletes with non-profit partners they both stand behind”, The campaign was therefore centered on three women working in this field.
FP Movement also stated that it plans to separate from Free People and create its own brand. It will be a voice for the wellness community.