Unusual cultural and social transitions have characterized this year. These unprecedented times have brought a sense to the new normal a sense that is unpredicted. Lyst, a fashion shopping platform, has released its 2021 trend index. It lists the most important transitional trends and most influential of the past year. This includes hybrid workwear, on-screen style moments, dopamine dressing, and Zendaya’s rise to fashion.
The uncertainty surrounding fashion in 2021 was evident. Would people go out or stay at home? Or would they be entirely online? We selected the key components of the index in order to answer this question.
The continued rise of digital fashion was a constant factor. Virtual drops and NFTs have become an increasingly important part of fashion. Collaborations with gaming companies were very popular, with brands like Nike, Gucci, and Balenciaga turning to the gaming industry for their fashion releases. The platform also noted that 2021 was the year when the world realized the importance of conscious fashion. Plant-dyed searches increased 131 percent and vegan leather products saw a 178 percent increase in searches. Lyst also noted that Genderless Fashion was a top trend, citing influential celebrities like Lil Nas X as a major factor in its popularity.
Lyst reported that dopamine dressing was the most significant’moment’. It developed as a response to our lives being out of lockdown. As nightlife returned, so did searches for bold, colourful pieces. The impact of major events like the Olympics, Euros, and Met Gala on fashion and culture was also significant.
Bring the on-screen and off-screen together
Shoppers continued to be influenced by pop culture, with music and on-screen moments leading the way for 2021 fashion. Lyst’s top spot for Lyst’s On-screen segment was awarded to Bridgerton. This is due to its significant influence on corset popularity which saw a 23% increase in searches in less than a week after the series’ debut. Squid Game, The Serpent, and Gossip Girl were also among the most popular shows. Also, House of Gucci is soon to be launched, which has already caused 173 percent of the search flood for the fashion house. Billie Eilish, Kanye West and Dua Lipa were chosen as the top musical influences for their 2021 album drops. Olivia Rodrigo was second, which helped in the resurgence Y2K fashion thanks to her aughties-infused music video.
According to Lyst fashion was the most popular online trend, with more than 220,000,000 TikTok views, and a 389 percent increase of usage. The TikTok platform also drove popular digital trends such as cabincore, royalcore, and kidcore.
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Nensi Dojaka, winner of the LVMH prize, topped Lyst’s list of breakout brands. Her innovative take on the Little Black Dress has been attracting an average of 7,000 searches per month since Q1. Christopher John Rogers was named CFDA’s Womenswear Designer of the Year. He is also a celebrity favorite. Also included was Harris Reed, a gender-dismantling designer of womenswear, and Kim Kardashian’s formwear label Skims. A 233 percent increase in searches was reported after the announcement of a Fendi x Skims partnership.
Collaborations were undoubtedly a major part of the last year. Fashion fans were kept busy with numerous brand-on-brand releases. The top-ranked collaboration was Yeezy’s Gap line. This partnership resulted in a 320 percent increase in searches for both labels. Ivy Park’s and Adidas’ collections had the highest searches for collaborations this year. The North Face x Gucci pieces continue appearing on resale websites with prices five times greater than the originals.
What is the next …??
Lyst is predicting a high-tech, far-fetched future. Its top trend, “New Frontiers”, is directly influenced this year by the increase in “human space flight moments”, which have become an increasingly common element of travel. This tech-oriented forecast is also reflected in the ‘Futuristic Shoes” and ‘Multisensory’ suggestions of what to expect. Another possible influence that you can anticipate is sport. The 2022 Fifa World Cup will continue the positive impact of the Tokyo Olympics on shoppers. Lyst also predicts that workwear will continue to adapt, taking into account the return of the nine-to-five job without sacrificing comfort.
Lyst recommends that you keep an eye out for brands such as Stefan Cooke menswear, Peter Do, New York designer, and Area luxury house. Connor Ives is the LVMH Prize finalist and has attracted the attention of Rihanna as well as other celebrities even before his graduation.