Moncler has selected Alicia Keys as the host of its Mondogenius event. This will allow Moncler to showcase its Moncler Genius collections through a digital-led experience in five cities: New York, Milan, Shanghai, Tokyo, and Seoul.
Mondogenius’ digital event will be held September 25. It will showcase the “vision” 11 Genius designers, JW Anderson, Veronica Leoni, and Sergio Zambon for Moncler 1952. Also, Sandro Mandrino, Craig Green, Moncler Grenoble, Moncler Grenoble and Moncler Frgmt By Hiroshi Fujiwara will be there.
The roster also includes four other designers: Hyke and Palm Angels, Dingyun Zhu, Gentle Monster, and Dingyun Zhang.
Alicia Keys, a Grammy-winning artist, will host the Mondogenius event in Milan. Victoria Song, an actress and singer from Shanghai, will also be present.
Remo Ruffini, Moncler’s chairman and chief executive, stated in a statement that he believes in the power to connect communities through shared experiences. People were the greatest source of inspiration in my life. Moncler knows that people inspire others. This principle is what prompted Moncler Genius 2021 to be created.
“Mondogenius was designed to allow everyone to fully immerse themselves in Moncler’s energy, culture evolution and spirit without being left behind.”
Moncler says that the Moncler Genius designers will take the global audience through New York, Shanghai, Tokyo, Tokyo, and Seoul to show them the ideas they have created. They are experts in a wide range of fields, including film, music, and extreme sports.
The brand hopes the event will make Moncler Genius more accessible to everyone, while also closing the digital and physical worlds. It “puts creativity and entertainment in the spotlight”.
The show will be hosted live via a dedicated microsite, mondogenius.moncler.com, and multiple social media channels comprising Instagram, Facebook, TikTok, YouTube, LinkedIn and Twitter, WeChat, Weibo and Douyin, as well as a network of Moncler Genius partners inclusive of e-tailers and media sites.