Burberry has partnered up with Marcus Rashford MBE, a footballer, to help young people improve their literacy skills.
Burberry will also be partnering with the National Literacy Trust to supply primary school libraries with the materials they need to help young people. Burberry will continue to support literacy programs around the globe by donating to them.
Burberry announced that it will fund 10 transformations of school libraries in Manchester, Yorkshire, and London through this initiative. This initiative will positively impact over 3,500 children and is a continuation to Burberry’s partnership in 2020 with Rashford, which aimed at funding youth centres across the UK.
Each school will be able to participate in Marcus Rashford Book Club, and receive an 8,000 book donation from the National Literacy Trust. PanMacmillan has partnered with Rashford in creating the book club.
The National Literacy Trust will provide training to more than 200 teachers in the UK, and they will have access to its resources.
Burberry USA will continue its partnership to Wide Rainbow, an after-school program for young people with low incomes that provides them with arts access.
Ashley Gail Harris is the founder and executive director at Wide Rainbow.
Burberry and Wide Rainbow have teamed up to create 15 libraries in New York City and three additional libraries in Los Angeles and Detroit. Each child will be given 100 books.
Burberry Asia will donate books to Bring Me A Book Hong Kong, and Japan Library Association. Bring Me A Book Hong Kong will receive 500 books and provide storytelling workshops for volunteers. Japan Library Association will be supported to increase book donations to schools across the country.
Burberry honors Thomas Burberry as its founder, who was deeply committed to creating creative spaces for all. Burberry continues to support students with creative arts scholarships and its program Burberry Inspire aims at providing education in the arts and culture for young people.
Rashford stated, “We’ve identified an actual need here.” Rashford stated that far too many children don’t have access to books at the moment, often because of financial constraints. He felt there was a need for them to be inspired and able to see past the difficulties they face every day. “These children require the escape of reading more than others. The place where you grew up should not limit your access to books.”