L’Oreal Paris, the beauty giant, paid tribute to women’s movements in a public show that was part of Paris Fashion Week. The theme honored women’s empowerment as well as diversity. The Parvis des Droits d’Homme was the venue for the event. This is where the Universal Declaration of Human Rights was established.
Le Defile L’Oreal Paris was created as a bold feminist statement. The show aimed to show the brand’s belief that self-worth and expression are important. The panoramic setup was dominated by the Eiffel Tower as the backdrop.
Le Defile L’Oreal Paris is now in its fourth edition. 26 global ambassadors and spokespeople of the brand were present, including Katherine Langford and Helen Mirren, Camila Caello, Amber Heard, and Soo Joo Park. The cast was joined by 20 performers and dancers. Val Garland, L’Oreal’s global make-up director, and her team were on hand to create looks that would suit the many individuals involved.
19 brand partners provided runway looks, including Pierre Hardy, Elie Saab and Giambattista Valli lending their luxury and ready-to wear pieces. Multiple collaborations brought together the fashion and beauty worlds on one stage for this global event.
This show is in keeping with the brand’s upcoming ‘Stand Up Against Street Harassment’ outreach programme. It was launched in 2020 as an initiative to educate the public about how to deal with street harassment.