On Wednesday, Jean Paul Gaultier, a French designer, will unveil 30,000 vintage pieces that can be rented. In an effort to embrace slower fashion, the Paris-based Maison will feature some of its most famous pieces as well as archival runway looks.
Gaultier will be the new manager of its rental category, continuing a new chapter in reinvigorating and innovating company. For its first haute couture collection, the brand collaborated recently with Sacai and Lil Nas X.
Expect rental prices to range from 150 Euros for a scarf to 700 Euros for an evening gown.
The Guardian reports that the Maison will launch a vintage section with 50 items sourced from third-party resellers and private clients. Gaultier’s famous corsets are still a popular item on resale sites Vestiaire Collective, and Depop.
Jean Paul Gaultier CEO Antoine Gagey stated to WWD that they are entering a new era in retailing. He said: “We want new ways of purchasing and experiencing fashion through mixing in the same platform,” hinting about the wealth of pieces in the company’s archive.
The company hopes to reach a wider and more youthful audience.