Hollister is an American retailer, which is a division Abercrombie & Fitch Co. has launched Good Vibras, a long-term program that supports Latinx creators.
Hollister will collaborate with several social media creators to create a series content and music that will help each creator grow. The programme will feature 16 Latinx people from a range of entertainment areas on TikTok or Instagram.
The retailer will release a TikTok Latin pop/hip hop album in celebration of Hispanic Heritage Month. The label will also collaborate with the collective on a mix of social media content.
Kristin Scott, global brand president at Abercrombie & Fitch Co. stated that “We have been on a continuous journey to amplify BIPOC voice – and listening our Gen Z customers about what we can do authentically has been a key component of that work.” “Our customers expressed their love for Latinx representation in the creators they work with and also demanded more programs specifically designed for Latinx communities. We are thrilled to offer a space dedicated to this purpose.”
Individuals include BMXer and dancer Brandon Perea, and TikTok creator Cisco viera. Each shared a stream with partnered posts via their social media accounts using the hashtag #HCoPartner. Gale, a Puerto Rico-born artist, is included in the list. Gale is known for songwriting for artists such as Selena Gomez or Christina Aguilera.
Gale stated on the program: “As an artist musician creator, it’s always important for me that I can share my culture through music, fashion, and songwriting.” It is an honor to collaborate with Hollister on this opportunity for Latinx creators, to express ourselves and our values while proudly representing where we came from.”
Hollister is a regular partner with people who are relevant to its customers. The retailer previously partnered with several TikTok stars in a collaboration for World Mental Wellness Day. Hollister also partnered with Charli D’Amelio and Dixie D’Amelio, two social media siblings, to create the brand Social Tourist. This agreement is for a multi-year period. These moves are part of the brand’s effort to represent its teenage consumer.