H&M’s Empowering and Adorable New Initiative proves it’s never too early to make a difference in the world

2 boys sitting on blue and brown wooden boat during daytime

Role models don’t have to be older. You only need passion, kindness, and a sense for purpose. The true role models that the world needs are right before us, children. H&M believes that we all can learn from and be inspired children. This is why they have launched Role Models. H&M has launched a Role Models initiative to highlight the achievements of children who are changing the world by sharing their stories and supporting their causes.

2 boys sitting on blue and brown wooden boat during daytime

From humanitarians to environmentalists to philanthropists, these young activists are igniting change all over the world and are determined to build a brighter future for their generation and beyond. A limited-edition H&M backpack features each child role model.

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