Iris Apfel, a fashion icon and businessperson, has announced that she will collaborate with H&M to create an eclectic collection. The announcement comes one week after her 100th Birthday.
Iris was excited about the new line and stated that she thought H&M was fantastic and were absolute pioneers in their field. H&M is a great place to find high-quality fashion at affordable prices.
This news is in addition to a variety of collaborations, events and events all part of the star’s busy Centennial Year, which includes a collection with Zenni and an Etsy collaboration, as well as the curation and launch of a Lowe’s Cos homeware line.
Ann-Sofie Johansson is H&M’s creative adviser. She stated in a statement that she was proud to celebrate a truly extraordinary woman and her innovative and bold style. She is a model for fashion that transcends time and encourages people to be themselves with fashion and have fun while doing so.
Johansson says buyers can expect “vibrant colors, vivid prints, and opulent material choices” as well as “over-the top jewellery”, which is a staple of Iris Apfel’s wardrobe. The key pieces include coordinating sets, floral suits and tiered ruffle or printed dresses. A complementary accessory line is also available.
Officially launching the collection will take place in 2022. Celebrations are already underway for the announcement. As part of New York Fashion Week, the retailer hosted Harper’s Bazaar’s 100th birthday party.