Finisterre Foundation Community Interest Company is an environmentally-friendly outdoor brand that has rejected Black Friday. This is to help equal access to the oceans for all.
Finisterre is turning Black Friday blue and will donate 2.50 pounds for every purchase made over the Black Friday Weekend (November 26-29). This will allow it to make a difference to fund schemes like ‘The Wetsuit Project’.
The Finisterre Foundation’s first project, “The Wetsuit Project”, provides modifications to wetsuits in order to make them more accessible to the ocean.
The company’s founding principles of championing access for all to enjoy coastal playgrounds aligned with the decision to create a charitable foundation to aid more people to recognize the importance of the ocean as the blue heart and soul of the planet.
Finisterre Foundation, which was just established, will remove barriers to ocean access. It will encourage, empower, and enable people to connect to the sea in order to improve their mental and physical health. Along with the time, skills and equipment required to fulfill the foundation’s mission, it will provide grants for small-scale charitable projects based primarily in the UK.
Finisterre teamed up with Andrew Birkett, a disabled man, to tell his story. The film is called “The Freedom It Gives Me” and highlights the obstacles that disabled people must overcome in order to reach the ocean.
Tom Kay, Finisterre Foundation CIC director, stated in a statement that “Making Andrew’s film, it really dawned upon me how, for so many, wetsuits can be a barrier to getting into the sea. This Blue Friday, I am incredibly proud to support the Finisterre Foundation Wetsuit Program.”
“Funding any adaptation of any wetsuit to make a difference in people’s ability get in the water. It is exciting to see what happens. Maybe the industry will follow suit and do something.”
Finisterre said that the Foundation’s Wetsuit Project will go through an application process. Each applicant will be considered individually. Finisterre also stated that it will never turn down a genuine request to have a wetsuit modified. As an ongoing initiative, the initiative will be extended beyond Blue Friday to help support the brand’s diverse ocean-loving community.