Ego, a Manchester-based retailer, has announced that it has signed a sponsorship agreement with Channel 4’s upcoming dating series, “The Love Trap”.
The reality TV series will launch on October 20. It will feature eight episodes of the brand’s latest Ego collections. This is the brand’s first sponsorship agreement.
The broker of the partnership, Media Agency Group, stated in a statement that they were excited to guide Ego through the TV sponsorship. From the show’s concept and audience to the timing for the eight weeks of Q4’s golden retail period, it felt like the perfect partnership. This is an exciting step following a record-breaking year for Ego.
According to Adeel Fiaz (CEO and founder), the fast-fashion brand has experienced rapid growth. He credits quarterly high-profile collaborations with influencers and engaged social marketing for its success. Ego has experienced a 110 percent revenue increase year-on-year and plans to double its workforce before 2021.
Ego was originally a footwear brand. In July, it launched its first clothing line with Anastasia Karanikolaou, a mega-influencer. Ego’s trend-driven pieces have attracted the attention of many celebrities, including Lizzo, Kendall Jenner and Sofia Richie.
Ego will post ‘Get the Look” content on social media throughout ‘The Love Trap, along with show updates and discussions. Ego’s official e-site will have products available, as well as Asos stockist partner.