Chantecaille to be acquired by Beiersdorf, a prestige beauty brand

Beiersdorf Group, which produces and sells personal-care products as well as self-adhesives such Nivea, Elastoplast, and Eucerin has reached a definitive deal to acquire Chantecaille Inc., USA.

Beiersdorf stated that Chantecaille would be handled separately as a complementary brand to La Prairie, an anti-ageing skincare line.

Chantecaille was founded in 1997 by Sylvie Chantecaille. It offers innovative skincare, perfume, and cosmetics products that are based on botanical ingredients. They combine efficacious formulas and a strong emphasis on sustainability and philanthropy.

Image: Beiersdorf; Sylvie Chantecaille

New York-based, the skincare brand has a strong presence worldwide and is particularly strong in North America and Asia. Chantecaille is expected to generate global sales of more than 100 million US Dollars by 2021. Beiersdorf says that, depending on how the business develops, the enterprise value could be between 590 million US and 690 million US.

Beiersdorf is hoping to increase brand growth in North America and Asia, in accordance with its C.A.R.E+ business strategy, which aims to pursue a multiyear investment programme that focuses on sustainable, competitive growth.

Vincent Warnery, chief executive of Beiersdorf, stated: “Through Chantecaille’s acquisition, we are strengthening our portfolio in prestige beauty and strengthening the position of our company, particularly in the United States and China, which is a priority in our C.A.R.E.+ strategy.”

“We are delighted to welcome Chantecaille, its dedicated team, to the Beiersdorf Family. Chantecaille, with its strong philanthropic approach to global environmental issues, is a voice for the people and supports conservation efforts all over the globe that align with Beiersdorf’s sustainability agenda Care Beyond Skin.”

Sylvie Chantecaille (CEO and Founder of Chantecaille) said: “We searched very carefully for an excellent steward that would help Chantecaille reach the next level and continue Chantecaille’s acceleration as a leader natural beauty. They were the perfect choice because Beiersdorf shared many of the same core values.

Subject to approval of merger controls and other customary closing conditions, the transaction is expected to close during the first quarter 2022.

Recommended Articles

Leave a Reply

Your email address will not be published. Required fields are marked *