British lifestyle brand Laura Ashley will make a grand return to fashion with a limited edition collection in collaboration with Batsheva, New York.
Batsheva and Laura Ashley recreated the original essence of the Batsheva line, using line drawings, archival prints and garments. It is a blend of Batsheva’s classic styling and Laura Ashley’s fundamental heritage.
The majority of the collection is made up of floral patterned blouses, dresses, and layered skirts. They can be mixed and matched to create unusual contrasts. The collection features a range of antique-inspired prints. Each piece has signature details such as ruffles and high collars.
The Victorian-inspired silhouettes of the tea dress are complemented by matching dresses for children. There is also a classic apron complete with coordinating oven mitts and classic aprons. Country-style designs are influenced by current fashion trends in femininity and cottage living. The nostalgic prints further suggest this timeless fashion.
Fashion’s grand return
“Batsheva is an inspiring designer and a big fan of Laura Ashley’s brand,” Carolyn D’Angelo (managing director of brands at Gordon Brothers) said in a statement.
“Being part of Batsheva’s creative process to bring high-fashion pieces to the market has inspired us to create more Laura Ashley partnerships.” We are thrilled to continue working with designers and brands that are inspired by Laura Ashley’s legacy.”
Laura Ashley has experienced many ups and downs over the past year. The British brand was quickly bought by Gordon Brothers, an American advisory firm.
The label slowly rebuilt itself since then. It relaunched its homeware line through Next in the UK and began to look towards implementing an e-commerce strategy, wholesale, and franchise strategy.
The label’s latest fashion collection hopes to put Laura Ashley back in the spotlight. This is the first time that the label has partnered up with a women’s designer label.
Limited-edition items are now available in the USA and UK via the Batsheva or Laura Ashley websites. They can also be ordered online through Net-a-Porter and MatchesFashion.