Astley Clarke, a British jeweller, has opened its first store at 31 Monmouth Street, Seven Dials in London. It is the first physical store of the brand since 2006, when the brand was founded. It houses the full range of fine and semi-fine jewellery and offers a locket personalization service.
Astley Clarke jewelry brand was founded as an online-only retailer. Astley Clarke’s products are currently available in Selfridges, Liberty, and Farfetch. Its planned UK expansion will now take place in the new retail space of 900 square feet.
Scott Thomson, Astley Clarke’s chief executive, stated in a statement that “At Astley Clarke we are extremely proud about our heritage and it was important that our debut store opening reflects these values. Seven Dials, a premier retail destination that champions authenticity was chosen for our flagship store. The synergy between the destination and our brand ethos is crucial.”
“We are thrilled to be able expand our luxury offerings to our customers in a physically store and take the next step in our expansion with Seven Dials.”
Samantha Bain-Mollison (retail director at Shaftesbury), commented on the signing and said: “Astley Clarke, a brand steeped into British tradition, is a great fit to Seven Dials. It is surrounded by the best luxury jewellers such as Monmouth Street’s Dinny Hall and British independents like the Experimental Perfume Club. This makes it the perfect location for Astley Clarke to open their first store. We are thrilled to partner with them as they expand their customer base which they have built over many years.”
Astley Clarke joins a host of other retailers who have joined Seven Dials. These include Cow Vintage at 13 Shorts Gardens, Billi London (independent tights specialist), and Billi London (in Monmouth Street). All of these stores were finalists in Seven Dials’ pop-up incubator initiative “Start Up With Seven Dials”.